In 1999, the marketing committee of Shepparton Show Me introduced Merry Moos for a Christmas campaign. The Merry Moos was so successful it evolved into Moooving Art. The Shepparton cows all sport whimsical artwork and are forever moooving around Shepparton and the Goulburn Valley.

Moooving Art Shepparton is a tribute to the strength of the dairy industry in Greater Shepparton. The region produces a large percentage of Australia’s dairy exports, evidenced by the number of grazing cows driving through the Goulburn Valley. Therefore, cows were an obvious choice for public art. Moooving Art is both a unique and innovative way to increase the dairy profile while also increasing public art in the region.

Moooving herd

There are ninety cows in the herd, scattered around towns in the Greater Shepparton area. However, not all are on display at one time. Shepparton Council publishes a list of locations; however, as the herd is always on the move due to events or repairs – it’s not always up to date. As of January 2023, thirty-seven cows are out to pasture Due to sun damage and wear and tear, some are waiting to be repaired, and others are having a makeover.

Certificate of Excellence

The three-dimensional, life-sized cows are the canvas for emerging artists to paint and decorate. In 2018 Moooving Art was awarded a Certificate of Excellence by Trip Advisor